Defining Sense
& Context
To Research
Solving for correct & relevant 'SIGH' since 2019
Case-Studies 2024
Top Research
01
One for All
Research across finance products
How can digital help with financial decisions around borrowing, investing
and insurance decisions?
The Story
To understand user perceptions of various banking products across different demographics and user groups nationwide, we conducted extensive field research. This involved traveling to different villages and engaging with a curated set of users using pre-designed questionnaires and activities. Our goal was to capture observations and synthesize them into valuable insights and design directions.
02
Service to drive cultural nudges
Cultured
To incorporate modularity as a part of culture and practice for all teams across the client space. To share and reuse resources. ie. API across platforms from creation stage to usage with the aid of an internal marketplace
The Story
The client need all teams across to create APIs with the modularity aspect in mind which being later having its need be reused by other teams of organisation. Aiding this culture to have the teams to create multiple resources with reusability as a base criteria. To have all these APIs to be available in a central but internal marketplace for common usage to request, search and consume APIs.
UX
Case Studies
01
Legacy
E-commerce Digital Transformation
To create experience principle and design for the revamped e-commerce platform for a prominent jewellery company.
The Story
The client had been primarily focused on offline stores audience for a good period of time. Now they wanted to target wider audience especially the newer generation & added covid restriction gave them a clarity towards creating e-commerce digital transformation.
Adding more to the challenge in need of a unified website to go live across the globe with a singular digital space & e-commerce.
02
Modular
To understand the insurance journey for new/ existing customer and to redesign the journey to be seamless and incorporating various customer/agents parallel interaction pain points into account.
The Story
The agent-led sell online journeys takes approx. 60 minutes or more to create the lead and submit proposal which leads to friction in the selling experience leading to a frustrated end customer as well prolonged sales cycle.
Bank Insurance Web Journey
03
Premium
To redesign application journey for onboarding users which according the client felt to be an important pain point and needs design upgrade. Also to redesign the e-comm presence for the company.
Ed-Tech Web Journey
The Story
Building trust through brand visibility since the same client carried out the multiple identities within the same space. Uniting and creating a strong space to reflect the USPs of the client in the home-pages and also on the document upload effort needed in differentiating journey based on user types (premium users to have added benefits0) and on the course type.
Introduction to
Service Design
ResearchJourney
So far
About me
Design researcher with 4+ years of experience.- Proven ability to apply a deep understanding of strategy, behavioural science, service design, and systems design to apply & create innovative and user-centred solutions over varied UX and research projects.- Extensive experience in leading and executing RFPs, pitches, and digital experience projects.- Strong understanding of human/social behaviour and applied psychology, with a keen interest in exploring subjects such as experience journey, neuroscience, anthropology, and philosophy with its application in field user research on live projects.
